Created in 1999 by Pauline d’Orgeval, 1001 listes has become in a few years one of the leaders of the wedding lists market with more than 10,000 wedding lists, a solid brand, and partnerships with more than 500 shops.
An innovative concept, sustained by the communication skills and the entrepreneurial qualities of its founder
As the first entirely personalized wedding list, 1001 listes was able to meet the needs of future newlyweds by modernizing, developing and facilitating the concept of wedding lists, which was until than very traditional.
1001 listes is based on the “click and mortar” model and stood out from its competitors thanks to:
- Its enlarged network of shops (over 500 shops),
- The launch of its website (1001listes.com) at a time when online payments and gifts on the internet were developing,
- Its network of physical stores where the bride and the groom can get some advice.
BCP allowed the development of 1001 listes through three strategic pillars: innovation, team building, and regional and international development.
« 1001 listes was at an early stage: a website, partners, notoriety, customers, prospects … but a management team still being formed, no staff or infrastructure and no turnovers. Our investment and expertise, coupled with the entrepreneurial qualities of the founder, enabled an international development and a fast strengthening of 1001 listes both in France and abroad. »
An attentive investor, bringing a structuring support, and a recognized know-how
« It is complicated to create a start-up firm […] Every time I needed them to reassure my teams or my clients, in difficult times, they were here […] Here are three strong memories: fast decision taking and trust, very good negotiators and support in difficult times. »
In six years, revenues reached €21m, a CAGR of 107% per year and a team of 71 employees in France and in Belgium.